About HWAM


From dream to reality

The story of HWAM is the story of a man whose big dream has come true through hard work, enterprise and skilled employees.


In 1973, Vagn Hvam Pedersen decided to start his own business from a burning desire to unlock his potential. Trained as a smith, he had worked for a number of years with ventilation and other tasks associated with the trade, but he felt that the time had come to shape life with his own hands.


At Sønder Skovvej in Hørning, Vagn bought the industrial site that would become the springboard for HWAM. This is where Vagn's few years as an independent businessman in ventilation and assembly would be replaced by many years as a wood-burning stove manufacturer. As fate would have it, Vagn made contact with architect and furniture cabinetmaker Anders Fasterholt, and it turned out that they shared a passionate interest: wood-burning stoves. Their collaboration and product development would come to shape the company from then on—first under the name of ABC Pejse Industri A/S and later HWAM A/S.


In 2009, Vagn stepped into the background and held the post of chairman on HWAM's board of directors. The sons Stefan Hvam Pedersen and Torsten Hvam Sølund took over as CEO and technical manager. It was only natural that the running of the factory would be passed onto the sons, both of whom were born and bred wood-burning stove manufacturers.


In 2019, HWAM A/S enters a partnership with Aymeric de Galembert, CEO of French SEGUIN Group, as co-owner, thus significantly expanding the product portfolio. HWAM A/S remains under Danish management with Stefan Hvam Pedersen as the CEO. Today, HWAM has a dealer network covering all of Europe, Scandinavia and UK. Add to this, importers in a wide range of countries such as Finland, Belgium, Italy, France, Spain, Lithuania, Russia, Greece, Japan, South Korea and South Africa.



50 years of innovation

Over the last 50 years, HWAM has written important chapters in the history of wood-burning stoves with a burning desire for new and better heating solutions.

Below you can read about a number of initiatives and innovations by HWAM, which give the impression of an innovative and future-orientated company that has succeeded in setting new, high standards for the industry.

Click on the year you would like to know more about, and the event will appear.




Our values

Certain words characterise our values and help define our identity both internally and externally. The words speak of the characteristics associated with the business and function as a common frame of reference expressing business conduct. At HWAM, we look ahead. We innovate with due consideration of the environment and with a focus on consumers. We familiarise ourselves with the work we do—that is the focal point of our entire business.
And we do it together. We are open about what we do, and there is room for everyone of us.

Through a network of loyal dealers, we want to offer the market the best stoves, inserts, pellet stoves and hybrids with intelligent technology and in a timeless design.

We want to develop, produce, distribute and market products with a unique design, functionality and technology, thus meeting the demands of a quality conscious audience.


  • We are loyal

  • We are responsible

  • We are trustworthy

  • We are respectful


Made in Denmark

Wood-burning stoves from HWAM A/S exemplify classic Danish products. Danish design, Danish creativity and Danish craftsmanship.

HWAM stoves are designed by recognised Interntional architects and furniture designers. They have made sure that our products have the right proportions and areeasy on the eye. Their expressions are simple, elegant and timeless and they fit harmoniously into classic and modern homes alike. Close collaboration between designers and HWAM A/S has resulted in the development of the unique, delightful details that put HWAM stoves into a class of their own.

HWAM stoves are made in Denmark as there can be no compromising on quality.
Danish engineers design and prepare the products for the manufacturing process on the basis of HWAM’s 50 years of experience.
All vital components are manufactured at a high-tech production plant in Hørning, Denmark.
The products are manually assembled and finished before they are packed and shipped to customers, who are ensured a five-year warranty on their new HWAM stoves.

Danish design, Danish technology and Danish craftsmanship. Danish throughout!